Brand Development

So you have a brilliant idea. You’ve identified a gap in the market a product or service that no-one seems to be offering. It’s now or never. Time to change your life, time to create a new brand and let people know your idea exists. But where do you start?

This is where Advanced Visual Technologies can walk you through the important steps to and assure your success.

Doing the research

While you may have already conducted extensive research on your particular product or service, developing your brand requires a solid understanding of aspects such as your intended target audience, competitor brands ans the market in which you’ll be operating.

Questions you should consider;

  • What is the demographic of your target audience?
  • What sort of behaviors, interests and preferences are displayed by the people you’re targeting?
  • Who are your key competitors
  • How will your brand differentiate itself and stand out from rival companies?

Before you embark on developing your brand, it is essential to equip yourself with as much information as possible on all of the factors influencing the way you will conduct your business and market your brand going forward.

Choosing a business name
Come up with a short list of names that reflect the personality of the brand you are creating, Making sure there aren’t too many companies with similar names operating in a similar industry to yours. Use online business registers to ensure these names haven’t already been taken, as well as checking the availability of potential domain names for each business name option. At this stage, it’s also important to consider the potential brand damage of a competitor entering the market with a similar business name and almost identical domain name to your own. To protect against this, consider registering multiple business names and domains. You can also secure different versions of your domain name, e.g. by registering the .net as well as the .com version.

Developing your corporate identity
Your corporate identity is the visual representation of your brand, communicating what your brand is about through the use of graphics, colors and imagery. Developing a strong corporate identity that is consistent across all customer touch points is essential for creating a brand that stands out from the competition and sends a clear message about who you are to your target audience Your brand logo is central to the development of your corporate identity

Creating the proper company website with Advanced Visual Technologies
There is no doubt that a company website is an essential part of any business. But having a second-rate website can potentially be more damaging to your brand than not having a website at all. Your website is your virtual office, but it is also your online shopfront, and for many potential customers will be the first aspect of your business they see.

To make the best first impression, you need a high-quality website that is easy to use, is consistent with your corporate identity design, and effectively communicates your brand messages and values. Investing in a professionally-designed website is strongly advised, as with increasingly internet-savvy consumers scour the net for products and services, the importance of online marketing is growing at a rapid rate. When developing your company website, you’ll also need to think about how customers will find you online. SEO (search engine optimization) can be an extremely valuable tool in helping your website stand out in a crowded marketplace and get noticed by your target audience.

What Now?
Now you’ve set up your brand, it’s time to let people know about it. Raising awareness of your brand and building up a customer base requires a targeted marketing strategy that is consistent with your brand and focused on your target audience.

Advanced Visual Technologies can be your guide to simplifying the process of bringing your idea or service to market.