1. Leverage several forms of social proof in the right places
The user will only reach out if your company seems credible and trustworthy.
The best way to portray credibility and trust is through various forms of “social proof”. This may include client testimonials, links to review platforms, logos of awards/certifications, impressive statistics about your company, etc.
It’s important to leverage as many different forms of social proof as possible, and it’s also important to display them in the right spots.
Display some form of social proof near the top of the page to create a positive first impression. Then, the visitor should continue to see additional forms of social proof throughout the page as they scroll (keeping credibility top of mind).
Toward the bottom of the page, you should have a prominent “call-to-action” whether it’s a contact form, appointment scheduler, product to purchase, etc. Be sure to include some form of social proof right next to that call-to-action to increase the odds of conversion.
Bonus tip: when displaying client testimonials, if possible, be sure to use the person’s full name and headshot so that it looks legitimate (people know that testimonials are easily faked).
Another bonus tip: Don’t display more than 4 testimonials at a time, and keep them under 30 words each. Focus on quality, not quantity. Display the most impactful statements and nothing else. Website users have short attention spans, and if you display too much, they’ll get overwhelmed and they might miss the most impactful statements.